The Continuing Power of Fine Brochures
There's a good chance that brochures still deserve a place in your marketing mix for lots of good reasons.They can be made available in convenient locations like airports, hotels, and ferries or wherever your target market is likely to be physically located.
They are a great portable sales tool. Prospects can quickly scan what you are offering without having to turn on a computer and navigate to your website. Your sales people can use it to help navigate people through a complex sale.
Prospects can keep a brochure for later reference and will, sometimes, surprise you by actually calling months after you made a call.
Brochures are an essential part of direct mail marketing. Many smaller businesses, in particular, rely on simple direct mail marketing: a letter and a brochure. Depending on the business, it can be the best way to go.
Brochures can be re-purposed. So, a brochure prepared for print production can also be used for web downloads.
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